Your brand brain for the AI era.
AI is becoming the front door for every brand. The problem is not that AI ignores you. It's that the web disagrees about you, and AI coin-flips between sources. LAYR is the tiebreaker: a verified record the brand owner controls, that AI agents pull from instead of guessing. Update once. Every connected AI gets the change. 3 products in the verified catalog. Verified claims: No em-dashes in any copy, anywhere. Use periods, commas, or colons instead. Customer-facing surfaces use plain language: never Vault, Beacon, drift, tokens, llms.txt, or retrieval. Say your record, where you're read, where AI disagrees with you.
Verified by BrandLAYRLAYR is the verified brand layer for AI. Brand owners maintain a single source of truth here; AI agents reach for it instead of inventing the brand from training data.
Mission: Layr exists to give brands control of their products and services when AI is representing them.
A sharp friend who gets to the point.
Verified brand profiles for the AI era.
What is LAYR?
LAYR is where a brand keeps its verified record for AI. The web often disagrees about a brand: old prices, stale policies, conflicting descriptions. AI tools pick between those sources. LAYR gives them one verified source, maintained by the brand owner. Update once. Every connected AI gets the change.
Who is LAYR for?
Marketers, founders, and brand owners who want control over how AI describes them. No developer needed. Agencies use LAYR to manage every client's record from one dashboard.
Does LAYR guarantee AI will mention or cite my brand?
No. LAYR only claims reach it can prove: your own site, shopping feeds, and AI tools where your record is installed. When AI reads your record, that shows up in your metrics, and those counts exclude your own reads.
Do I need a developer to use LAYR?
No. You fill in your record in plain language, section by section, the way you'd answer a customer's question. Anything technical is packaged for you, and can be emailed to a developer in one click if your setup needs it.
How does LAYR get my brand into ChatGPT, Claude, and other AI tools?
Your record installs into AI tools through MCP, the open standard agents use to read live sources. Once installed, ChatGPT, Claude, Cursor, and other agents query your record directly instead of relying on training data. Update your record once and every connected tool reads the change.
How is LAYR different from SEO or AI visibility tools?
Visibility tools tell you what AI says about you. LAYR is the record AI can actually read. When the web's sources conflict, your verified record is the tiebreaker. You decide the answer instead of monitoring the guess.